Can Paul Andrew Fix Ferragamo’s Vogue Problem
"Coherence" being the operative phrase right here, and something that was notably missing in the brand’s most latest present, which featured footwear by Mr. Andrew and clothes by Mr. Rigoni, and was usually perceived as making no sense.
What does make sense is that Mr. Andrew would come out on high, given the variety of editors in the viewers sporting his newest Ferragamo shoes (you could inform by the gold flower-shaped heel), and the fact that Salvatore Ferragamo himself, a shoemaker, built his brand on footwear. Also the fact that in the primary six months of 2017, apparel — both men’s and women’s — was responsible for under 5.Eight p.c of group revenues, whereas footwear was responsible for 43.6 %.
Still, the numbers indicate that cheap ferragamo Shoes has not, at least because the turn of the millennium, had any actual identity in clothing. Beyond a certain facility with leather-based, there gave the impression to be very little ambition to define a standpoint on women’s put on, or on how ferragamo belt outlet may replicate the exigencies of women’s lives. Mr. Andrew’s job might be to inject an precise signature thought (or three, or five) into the gathering.
Whether he can do with skirts what he did with sneakers, however, is now the query.
There is precedent: Although Mr. Andrew is the first designer to return specifically from the footwear sector lately, a number of latest inventive administrators for main brands have come from accessories: Alessandro Michele at Gucci, Maria Grazia Chiuri at Dior, Pierpaolo Piccioli at Valentino, and Stuart Vevers at Coach.
Much more pointedly, back in 2004, Kering — then PPR, proprietor of Gucci Group — named three designers to take over at Gucci after Tom Ford left: Frida Giannini for accessories, John Ray for men’s put on and Alessandra Facchinetti for women’s wear. Inside two years Ms. Giannini was the only one left (she was fired in 2014). Which means that, although Guillaume Meilland remains the design director for men’s wear at Ferragamo, another change might be within the offing. Those that don’t study from history, etc.